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THE ATMOSPHERE GROUP
This is a digital era when the internet penetrates every corner of our life. We share our lives in profuse details on social media but lose the opportunity for many genuine and innocent experiences, leaving behind only a hypocritical "atmosphere" on screens.
Therefore, this project takes the "cheerleading group" as the entry point, spreads the trendy topics online onto the streets using AR technologies, and discusses such a fake "atmosphere," giving the passers-by intuitive experiences. It advocates against being the spreader of atmospheres in social settings.
"气氛组"
这是一个网络技术发达的时代，在社交平台上我们尽情分享生活，却丢失了些纯真的体验及感受，只留下了屏幕面前那些虚伪的“氛围”……
因此该项目以“氛围组”为切入点，使用增强现实技术将存在于网络的话题在街道上活起来，探讨虚伪氛围，给予行人直观体验，告诫大家其实不必做“气氛”的传播者。
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